Young Lions Portugal

An unusual campaign to attract more young creatives to the competition.

2017
Challenge
Convince more young creatives to apply for Young Lions Portugal 2017.
Strategy
The Young Lions Competition prize can have a tremendous impact in one’s career and the application is so effortless (just send you portfolio and/or CV) that it's just stupid not to sign up. 
Idea
Through unusual situations, we showed how stupid it is when people don’t seize good opportunities.
How it works
A campaign that ran on TV, outdoor, radio and digital.
Brand: MOP (Cannes Lions representative in Portugal)
Project: Young Lions Portugal 2016
Agency: comOn
My Role: Strategist

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