Challenge
Convince more young creatives to apply for Young Lions Portugal 2017.
Strategy
The Young Lions Competition prize can have a tremendous impact in one’s career and the application is so effortless (just send you portfolio and/or CV) that it's just stupid not to sign up. 
Idea
Through unusual situations, we showed how stupid it is when people don’t seize good opportunities.
How it works
A campaign that ran on TV, outdoor, radio and digital.
Brand: MOP (Cannes Lions representative in Portugal)
Project: Young Lions Portugal 2016
Agency: comOn
My Role: Strategist

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