Challenge
Mercedes-Benz.IO, one of the major tech companies that recently arrived in Lisbon wanted to use Web Summit, the largest tech event in Europe, to attract the world’s best developers attention to its job openings.
Idea
An exclusive chair created to inspire and enhance developer’s daily work experience. Each feature was designed to give the candidates a glimpse of what is like to work at Mercedes-Benz.IO. The mobile app allowed the users to adjust the chair to their preferences.
Impact
Powered by the buzz generated during the project launch at the Web Summit, The Best Chair inspired 30 times more applications than the available job positions at the time. The success led the product to scale also to Stuttgart and Berlin’s IO offices.
Client: Mercedes-Benz.io
Project: The Best Chair
Agency: comOn
My Role: Chief Marketing Officer

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