Ponto Activo Virtual

The first Portuguese virtual branch on Facebook

How to delight ActivoBank customers when they contact us via online channels?
The younger generation preferred form of communications is SMS or chat.
Bring ActivoBank's high-end branch experience into the digital world with the first Portuguese virtual branch on Facebook.
How it works
More than just a chat, its a contact point with ActivoBank where, in a single visit, users can see the bank as whole: at an emotional level (brand personality), information level (other products and benefits) and functional level (to solve the problems), ensuring that there is always someone available to answer all the user’s questions in real time.
Brand: ActivoBank
Project: Ponto Activo Virtual
Agency: comOn
My Role: Strategist

You may also like

The first crowd-designed car on Facebook.
MAD MAC - Strangers EP
Sometimes a strategist does more than strategy.
Why I Celebrated My Birthday 30 Times (And Why You Should Too)
OK! Drive You
The Nike+ of driving.
Miss Mathilde
The most charismatic slot-machine.
Nike Lunarun
Night runs, music, pizza and beer.
A L'Oréal editorial project to reach urban women.
Young Lions Portugal
An unusual campaign to attract more young creatives to the competition.
Memorable Moments
75 years of memorable stories from Nescafé fans.
Rebranding comOn
The User Marketing Agency
Back to Top