Miss Mathilde

The most charismatic slot-machine.

2014
Problem
Most of Casino Lisboa’s occasional visitors are not attracted or comfortable with gambling.
Insight
It’s easier to change user’s perception of casino games through an experience than through a communication message alone.
Idea
We created Miss Mathilde, a free slot-machine to introduce casino games to non-gambling clients, placed strategically at Casino Lisboa’s concert area.
Results
In just one concert day at Casino Lisboa, 2047 users played ‘with’ Miss Mathilde’, and 99% of those who won casino credits at Miss Mathilde used them at real slot machines, totaling 1402 new gamblers.​​​​​​​
Brand: Casino Lisboa
Project: Miss Mathilde
Agency: comOn
My Role: Strategist, Creative Supervisor

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