Miss Mathilde

The most charismatic slot-machine.

Most of Casino Lisboa’s occasional visitors are not attracted or comfortable with gambling.
It’s easier to change user’s perception of casino games through an experience than through a communication message alone.
We created Miss Mathilde, a free slot-machine to introduce casino games to non-gambling clients, placed strategically at Casino Lisboa’s concert area.
In just one concert day at Casino Lisboa, 2047 users played ‘with’ Miss Mathilde’, and 99% of those who won casino credits at Miss Mathilde used them at real slot machines, totaling 1402 new gamblers.​​​​​​​
Brand: Casino Lisboa
Project: Miss Mathilde
Agency: comOn
My Role: Strategist, Creative Supervisor

You may also like

Ponto Activo Virtual
The first Portuguese virtual branch on Facebook
Vienna 25 Years
Relive the Champions League final of 1987 on Facebook.
Memorable Moments
75 years of memorable stories from Nescafé fans.
OK! Drive You
The Nike+ of driving.
Nike Lunarun
Night runs, music, pizza and beer.
Rebranding comOn
The User Marketing Agency
The first crowd-designed car on Facebook.
MAD MAC - Strangers EP
Sometimes a strategist does more than strategy.
Young Lions Portugal
An unusual campaign to attract more young creatives to the competition.
Why I Celebrated My Birthday 30 Times (And Why You Should Too)
Back to Top