Raise awareness for the brand’s 75th anniversary.
Celebrate Nescafé’s memorable 75 years of history with memorable georeferenced stories from fans.
How it works
Celebrate on Facebook through a contest that invited participants to share their most memorable stories with Nescafé. People would tag 3 friends that were part of this memory and georeference the story in a map. The first feature helped the app to spread exponentially, without any other incentives. The second feature, the map, made discovering others stories more fun and interactive.
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