Memorable Moments

75 years of memorable stories from Nescafé fans.

2013
Problem
Raise awareness for the brand’s 75th anniversary.
Idea
Celebrate Nescafé’s memorable 75 years of history with memorable georeferenced stories from fans. 
How it works
Celebrate on Facebook through a contest that invited participants to share their most memorable stories with Nescafé. People would tag 3 friends that were part of this memory and georeference the story in a map. The first feature helped the app to spread exponentially, without any other incentives. The second feature, the map, made discovering others stories more fun and interactive.
Brand: Nescafé
Project: Memorable Moments Facebook Campaign
Agency: comOn
My Role: Head of Social Media, Creative Supervisor 

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