Memorable Moments

75 years of memorable stories from Nescafé fans.

2013
Problem
Raise awareness for the brand’s 75th anniversary.
Idea
Celebrate Nescafé’s memorable 75 years of history with memorable georeferenced stories from fans. 
How it works
Celebrate on Facebook through a contest that invited participants to share their most memorable stories with Nescafé. People would tag 3 friends that were part of this memory and georeference the story in a map. The first feature helped the app to spread exponentially, without any other incentives. The second feature, the map, made discovering others stories more fun and interactive.
Brand: Nescafé
Project: Memorable Moments Facebook Campaign
Agency: comOn
My Role: Head of Social Media, Creative Supervisor 

You may also like

Miss Mathilde
The most charismatic slot-machine.
OK! Drive You
The Nike+ of driving.
Nike Lunarun
Night runs, music, pizza and beer.
#30MADweeks
Why I Celebrated My Birthday 30 Times (And Why You Should Too)
ActivoCar
The first crowd-designed car on Facebook.
MAD MAC - Strangers EP
Sometimes a strategist does more than strategy.
Vienna 25 Years
Relive the Champions League final of 1987 on Facebook.
Ponto Activo Virtual
The first Portuguese virtual branch on Facebook
Rebranding comOn
The User Marketing Agency
Young Lions Portugal
An unusual campaign to attract more young creatives to the competition.
Back to Top