Solinca, a Portuguese gym chain, needed to communicate an "hard sell" promotion with virtually no production budget.
Everyone has it's own secret reason to go to the gym, which is usually personified in a specific person.
Show how the same person can represent multiple reasons for different people join a gym to prove that there's only one common reason for everyone to join a gym: Solinca's new promotion.
Brand: Solinca
Agency: comOn
My Role: Strategist

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